Books

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Hooked: How to Build Habit-Forming Products

Book by Nir Eyal that explains the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

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Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers.

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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.

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Start with Why: How Great Leaders Inspire Everyone to Take Action

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does.

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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

From one of the co-founders of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership.

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The Lean Startup

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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